Direct selling involves convincing a prospective customer to purchase the offered products or services. Thus, direct selling is like recruiting. Over the years direct selling has launched many products now found in almost every household and has created mass markets that support many important industries.
Today, direct selling is one of four principal distribution channels for consumer goods and services, along with the retail store, direct-by-mail solicitation, and the mail order catalog. It is a multi-billion dollar industry that thousands of companies engaged in. The direct selling market offers a wide variety of merchandise, including appliances and house ware, such as vacuum cleaners, cookware, china, tableware and linens, foods, drugs, cosmetics, toiletries, costume jewelry, clothing, nursery stock, and greeting cards. Direct selling is an important method of securing subscriptions to many newspapers and magazines. Direct selling agent careers have similarities with recruiter careers in convincing clients to avail and buy the products and services.
Direct selling requires the salesperson to find available sales territory with prospective buyers, introduce, explain, demonstrate, and take orders for the product or product line that he or she represents.
The company representative out selling may be an employee or an independent contractor, authorized to take orders for a product and compensated by a commission. Independent contractors have the advantage of deciding when and how much time he or she devotes to selling the company’s product, while the employee has set hours to be working every day. Direct company representatives are most often very well trained in presenting their product. Workers who sell magazine subscriptions this way may be hired, trained, and supervised by a subscription crew leader; who assigns crew members to a specific area, reviews the orders they take, and compiles sales records. Sometimes the direct salesperson, with approval and cooperation of the company, will set up exhibit booth at a place where large numbers of people can be expected to pass, such as a state fair. Here the salesperson sells to interested prospects and sometimes get referrals of houses to visit when they are back to knocking doors.
In purchasing their products there is what is known as C.O.D plan. The direct seller carries sample merchandise or a sample book and sells for a specific direct-selling company at established list prices. The technique is a recruiting job which such presentations help in making the sale. The salesperson takes the order, collects an advance deposit and sends the order to the company, which ships the merchandise direct to the customer.
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